Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 285- 4️⃣ Subject Line Tests you have NEVER TRIED!🥣WORST Show on TV!+ Octomom, Gypsy Rose| Jay’s SCOOP
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Mar 7, 2025 Discover innovative email subject line strategies that can boost your open rates. Learn why using 'hours' instead of 'days' can make a difference, and how odd numbers enhance engagement. Plus, delve into a lighthearted critique of the latest TV shows, including a must-watch series featuring Meghan Markle. The conversation also touches on exciting upcoming events and fascinating figures like Octomom and Gypsy Rose. It’s a mix of practical tips and entertainment that keeps you informed and amused!
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Hours vs. Days
- Use hours instead of days in email subject lines to boost open rates.
- For example, write "48 hours left" instead of "two days left."
Avoid Today's Date
- Avoid putting today's date in subject lines; it's outdated.
- Don't use subject lines like, "April 8th, This is our seventh edition."
Use Future Dates
- Use future dates in subject lines to increase open rates by over 15%.
- Build excitement by saying, "April 8th, something big is happening..."