Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy $10k from one $39 Digital Product: Case Study Analysis
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Jan 26, 2025 Ellen dives into the gritty reality of launching digital products, debunking common myths perpetuated by online gurus. She emphasizes the crucial role of audience building and strategic planning in achieving sustainable income. Viral moments can spike sales, but they aren't a reliable long-term strategy. Higher ticket offers present a stronger income potential, and understanding audience privilege is essential for effective marketing. Get ready for a dose of real talk on what it truly takes to succeed in the digital product space!
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Template Bundle Origins
- Ellen Mackenzie's $39 social media management template bundle includes onboarding documents, pricing guides, and Instagram templates.
- It has been available for nearly three years and the price has increased to $49 due to added templates.
Marketing the Template Bundle
- Mackenzie promoted the bundle through Instagram, YouTube, and TikTok, showing herself using the templates.
- A TikTok time-lapse of her using a strategy template went viral, driving significant sales.
Active Promotion is Key
- Consistent promotion is crucial for digital product sales; simply creating a product isn't enough.
- Mackenzie saw sales directly correlate with her promotional efforts, especially on social media.