Secure Ventures with Kyle McNulty NorthStar: Alex Moss on Pivoting a Consulting Business to a Product
Aug 9, 2022
Explore Alex Moss's journey from security consulting to building NorthStar, focusing on pivoting a consulting business to a product. Highlights include automating security tasks, vulnerability prioritization, and the evolution of the company focus. Also, learn about the challenges of transitioning from employee to entrepreneur, evolving North Star into a product-driven platform, and strategizing product roadmap and hiring for growth.
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Leaving To Learn Procurement
- Alex left Symantec and worked in contracts management to avoid conflict of interest while building NorthStar.
- He used that procurement experience to learn how buyers think and shape the consulting practice.
Manage Risk With Incremental Steps
- You don't have to quit immediately to start a company; make incremental steps and manage risk.
- Use complementary income sources to cover expenses while validating your startup.
The Painful First Year
- Alex cut his income by about 90% when he and Sarah committed full time to NorthStar.
- The first year with no other income was the hardest and forced focused effort to find early wins.