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Secure Ventures with Kyle McNulty
NorthStar: Alex Moss on Pivoting a Consulting Business to a Product
Aug 9, 2022
Explore Alex Moss's journey from security consulting to building NorthStar, focusing on pivoting a consulting business to a product. Highlights include automating security tasks, vulnerability prioritization, and the evolution of the company focus. Also, learn about the challenges of transitioning from employee to entrepreneur, evolving North Star into a product-driven platform, and strategizing product roadmap and hiring for growth.
48:18
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Quick takeaways
- Successful pivot from consulting to product by prioritizing development over consulting services.
- Utilizing diverse experiences to deeply understand customer needs and guide product development.
Deep dives
Transitioning from Consulting to Product Focus
Alex Moss and Sarah transitioned NorthStar from a consulting firm to a product-focused company successfully by keeping consulting and development arms independent. They pivoted to prioritize the product aspect over consulting, addressing the challenges faced by cybersecurity consulting companies. This transition was marked by a significant shift to a risk prioritization platform, driving the company's growth and differentiation.
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