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13min chapter
NorthStar: Alex Moss on Pivoting a Consulting Business to a Product
Secure Ventures with Kyle McNulty
From Consulting to Product: The Evolution of North Star
Exploring the transformation of North Star from a consulting company to a product-driven platform, detailing the challenges, motivations, and strategies behind this shift. The chapter underscores the critical aspects of scaling, intellectual property, market focus, and the journey towards a commercially viable solution.
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