The Best One Yet 🥤 “Pepper’s the new Pepsi” — Dr Pepper’s Swiss surge. Ford’s $1B train station. Dave Chappelle’s anti-phone startup.
Jun 5, 2024
Dr Pepper has surged past Pepsi to become America's second-favorite soda, thanks to clever marketing. Ford is revitalizing Detroit with a $1 billion renovation of a historic train station. Meanwhile, comedian Dave Chappelle is launching a unique anti-phone startup, creating lockable bags to combat smartphone addiction in public spaces. The show also touches on consumer shopping behaviors, revealing that larger purchases are more likely made on bigger screens. Join the discussion on these intriguing business trends!
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Screen Size Matters
- While mobile shopping surpasses desktop in quantity, larger purchases are still made on computers.
- This suggests screen size influences purchase decisions, with larger screens associated with higher comfort levels.
Dr Pepper's Rise
- Dr Pepper's rise to the number two soda spot highlights the power of a unique flavor and savvy distribution.
- By being "Switzerland" and working with all vendors, Dr Pepper achieves universal availability.
Ford's Train Station Investment
- Ford's investment in Detroit's train station is not just about restoring a landmark, it's a strategic HR move.
- Creating a cool campus helps attract tech talent crucial for Ford's future in electric and self-driving vehicles.