🥤 “Pepper’s the new Pepsi” — Dr Pepper’s Swiss surge. Ford’s $1B train station. Dave Chappelle’s anti-phone startup.
The Best One Yet
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Shifts in Shopping and Soda Success
This chapter examines the changing dynamics of consumer shopping behaviors, particularly the rise of mobile purchases during the holiday season and its implications on purchase sizes. It also discusses Dr. Pepper's ascent as the second-most popular soda brand, attributing its success to unique marketing strategies and its role in local revitalization efforts, particularly through Ford's restoration of Detroit's iconic train station.
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