The Graham Cochrane Show cover image

The Graham Cochrane Show

Money myths for business owners and building the NEW portfolio (with Garrett Gunderson)

Jul 9, 2024
Garrett Gunderson, author of 'Killing Sacred Cows' and 'Money Unmasked', discusses debunking money myths, creating cash flow from assets, and redefining retirement as a process of eliminating undesirable tasks. The new portfolio mindset involves investing in oneself, intellectual property, and businesses aligned with one's passions for a more fulfilling life.
46:13

Podcast summary created with Snipd AI

Quick takeaways

  • Embrace an abundance mindset for wealth creation and personal fulfillment.
  • Challenge traditional financial advice to debunk common money myths and make informed decisions.

Deep dives

Garret Gunderson's Perspective on Building Wealth and Managing Assets

Garret Gunderson, a New York Times bestselling author, offers insights on managing money for entrepreneurs, emphasizing a diversified portfolio beyond traditional investments like stocks and bonds. He advocates viewing one's business, skills, and creations as assets in a 'new portfolio' approach. Through his books and personal experiences, Gunderson highlights the importance of challenging traditional money myths and embracing a mindset focused on value creation and financial independence.

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