Campaign Chemistry Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.
Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.
Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.
But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.
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