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The Business

Content chief Susanne Daniels on growing YouTube Red and 'Cobra Kai'

Apr 30, 2018
29:32

Susanne Daniels has run the entertainment divisions of The WB, Lifetime and MTV. In those days, she sometimes faced a challenge of convincing big names to come to her network. Now, she oversees original content at YouTube, and she says getting talent is not a problem. She tells us about making the transition from traditional TV to streaming, and how YouTube Red is evolving with projects like ‘Cobra Kai.’

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