Daybreak
Groceries were just the beginning. Your 10-min delivery app is now selling your screen time
Apr 2, 2025
Gaurav Bagur, a reporter at The Ken, dives into the booming advertising world within India's quick-commerce apps like Blinkit and Swiggy. He reveals how these platforms are not just selling groceries but also promoting financial services and gaming apps. With ad revenues skyrocketing to thousands of crores, they are rivaling giants like Amazon. Gaurav discusses the evolving strategies in advertising and the crucial balance between maintaining user experience while maximizing engagement. Tune in for a captivating discussion on this new frontier of digital marketing!
17:21
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Quick takeaways
- Quick commerce apps are transforming into lucrative advertising platforms, attracting a diverse range of brands due to high user engagement.
- The challenge of ad effectiveness tracking poses difficulties for advertisers, highlighting the need for relevant advertising without compromising user experience.
Deep dives
The Dominance of Quick Commerce Apps in Advertising
Quick commerce apps have rapidly emerged as key players in the advertising landscape, capitalizing on their high user engagement and convenience. Apps like Blinkit, Swiggy, and Zepto are seeing significant advertising revenues, attracting not only traditional consumer goods brands but also financial services and real money gaming platforms. With users often checking these apps multiple times a week, advertisers find a wealth of opportunities to reach their target demographic. This environment allows brands to engage users who are already predisposed to spending money, leading to lucrative advertising potential.
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