Daybreak Groceries were just the beginning. Your 10-min delivery app is now selling your screen time
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Apr 2, 2025 Gaurav Bagur, a reporter at The Ken, dives into the booming advertising world within India's quick-commerce apps like Blinkit and Swiggy. He reveals how these platforms are not just selling groceries but also promoting financial services and gaming apps. With ad revenues skyrocketing to thousands of crores, they are rivaling giants like Amazon. Gaurav discusses the evolving strategies in advertising and the crucial balance between maintaining user experience while maximizing engagement. Tune in for a captivating discussion on this new frontier of digital marketing!
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Attention Scarcity
- Companies are trying harder to capture our attention as it becomes scarcer.
- Quick commerce apps are prime real estate for ads.
Non-Endemic Ads
- Quick commerce apps promise near-instant delivery but advertise products/services unavailable on their platform.
- This prompts questions about the advertisers' intent and strategy.
Advertiser Draw
- Quick commerce apps attract advertisers due to high user volume, frequency, and repeat usage.
- Users in metros, comfortable with online transactions, are attractive to advertisers.