

#61 - If It's Scary, It's Good: How TravelPerk's GC is Reimagining Legal Services
Feb 4, 2025
Andy Cooke, General Counsel at TravelPerk, shares his visionary insights on evolving legal services with AI innovations. He discusses the shift from outdated chatbots to advanced AI solutions, emphasizing the importance of customer-centricity in the legal sector. Cooke addresses the need for legal teams to embrace experimentation and diverse perspectives to stay relevant. He also highlights the critical role of data in decision-making and the transformation of legal training, urging future lawyers to adapt to an AI-driven landscape.
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AI Amplifies Client Demand Shifts
- AI amplifies the growing client demand for convenience, immediate access to knowledge, and challenges to expertise. - This amplification transforms client expectations and legal service models significantly.
Foster Open Culture for Innovation
- Build an open-minded culture that backs innovative ideas even if they deviate from norms. - Reject efficiency as the sole driver of AI adoption; focus on true innovation by engaging customers.
Customer Buy-In Drives Innovation
- Customers embraced automation and AI once they experienced measurable benefits like speed. - Ongoing innovation requires bringing customers along on the journey and iterating solutions continuously.