Business of Story

#339: The Power of Shared Experiences in Your Storytelling

Dec 27, 2021
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INSIGHT

Social Feeds Solve Discovery Gaps

  • Social discovery (following friends/experts) solves the discovery gap podcasts face today.
  • Word-of-mouth becomes trackable and repeatable when listening activity appears in feeds.
ADVICE

Lead With The Problem First

  • Tell the concrete problem you solved to create immediate empathy with your audience.
  • Then explain specifically how your product fixes that problem so listeners connect and act.
INSIGHT

One Specific Story Beats Big Numbers

  • Single, vivid examples make large problems relatable and memorable.
  • Specific characters (like one dog) convert abstract impact into emotional action.
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