Dan Kennedy's Magnetic Marketing Podcast 10 Blueprints For Effective Coaching Programs (2 of 2)
5 snips
May 27, 2022 Explore the evolving landscape of coaching programs, from exclusive models to niche-specific training. Discover the benefits of area exclusivity and how it can justify higher prices, alongside the drawbacks like inventory limits and legal complexities. Learn about telecoaching formats, one-on-one sessions, and the appeal of outcome-driven coaching. Dan shares practical tips for effective program packaging and emphasizes the importance of continuous customer retention in the coaching business.
AI Snips
Chapters
Transcript
Episode notes
Area Exclusivity Creates Scarcity Value
- Area exclusivity creates perceived scarcity that supports much higher prices and retention.
- It solves local competition concerns by giving one participant a distinct advantage over peers.
Seminar Reaction To Everyone Having The Same System
- At seminars Dan Kennedy would joke that only one attendee would actually implement the system.
- That humor defused objections and helped sell low-priced doohickeys to many buyers.
Price Exclusivity To Fund Support
- Charge premium prices for small-niche exclusivity to justify high acquisition costs.
- Build the infrastructure to support and monitor exclusive participants or expect costly failures.