Nonprofit Nation with Julia Campbell How to Build a Community Ambassador Program with Tasha Van Vlack
What if your most powerful advocates are already inside your community — and just waiting for you to activate them?
In this episode of Nonprofit Nation, Julia Campbell talks with Tasha Van Vlack, community builder, engagement strategist, and founder of The Nonprofit Hive, about how nonprofit organizations can create impactful community ambassador programs without burning out their teams or breaking the bank.
🎧 In This Episode, We Discuss:
- Why “micro-influencers” in your own community are more powerful than you think
- What a community ambassador program really looks like (and how to start small)
- How to create social media toolkits and storytelling prompts that ambassadors will actually use
- Best practices for recognition and motivation beyond “thank-you” emails
- What shifts when nonprofits center community instead of just transactions
🧰 Resources & Links:
- Website
- Community Reimagined
- Why Social Media Isn’t Community and What Canadian Nonprofits Can Do Instead
Email & productivity
- Fxxer AI — drafts/organizes emails in your voice
Social & relationship management
- LinkedIn (primary channel + DMs)
- LeadDelta — to organize/manage LinkedIn relationships.
- Secondary/repurposed channels: Instagram, TikTok, Facebook.
Recording & content
- StreamYard — to record interviews/panels.
- Descript — for editing those recordings.
Story collection
- ProofPact — to capture member stories/quotes.
Ambassador/comms back-channel
- WhatsApp — for your ambassador group chat.
Community ops
- Oyr custom 1:1 matching tool (Community Hives layer) that powers weekly Hive Chats and white-label deployments.
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
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