Authority and Acquisition: The Dual Pillars Of Provider Growth with Bryan Cush, CEO of Tidal Health Group

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

Healthcare providers thrive long-term by moving beyond transactional marketing to build brand authority and patient relationships before urgent care needs arise.

In this episode, Bryan Cush, CEO of Tidal Health Group, explains how his agency helps care delivery brands navigate the online patient journey through authority building and patient acquisition. He warns against over-relying on short-term tactics, stressing the importance of trust-building in healthcare decisions, especially for specialized care. Bryan advises providers to focus on 1-2 core internal business metrics, such as net new patient visits, rather than short-term marketing ROI. He also shares how Tidal Health’s specialization, custom marketing analytics, and emphasis on reputation management set it apart in the evolving digital landscape.

Tune in and learn effective strategies for building provider authority, acquiring the right patients, and understanding the modern healthcare marketing landscape!

Resources: 

• Connect and follow Bryan Cush on LinkedIn.
• Learn more about Tidal Health Group on their LinkedIn and website.

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com