Nonprofit Nation with Julia Campbell

Fundraise Like A 5th Grader with Patrick Kirby

Jun 11, 2025
In today's discussion, Patrick Kirby, founder of Do Good Better Consulting and author of Fundraise Like a 5th Grader, dives into the playful side of nonprofit fundraising. He shares how adopting a childlike mindset can simplify strategies and boost results. They explore the 2025 fundraising trends and the risks of sticking to outdated methods. Patrick emphasizes the importance of creativity, in-person connections, and personalized donor engagement, while also advocating for innovative approaches that keep fundraising fun and effective.
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ANECDOTE

Child's Fundraising Success Story

  • Patrick's daughter excitedly raised $200 in 30 minutes for a school fundraiser with no script or fear.
  • Their childlike enthusiasm showed that simple, bold fundraising can be very successful.
INSIGHT

Reclaiming Fundraising Enthusiasm

  • Adults lose fundraising enthusiasm due to fear of bragging and rejection.
  • Donors want to celebrate wins and impact, not just requests for money.
ADVICE

Avoid Fundraising Stagnation

  • Avoid the phrase "we've always done it this way" to prevent fundraising stagnation.
  • Evolve by adopting new approaches like AI and personalized donor engagement to avoid failure.
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