PNR 139: Most Brands Failing at Customer Experience

In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands.  Rants and raves include how stock trading and content marketing are actually pretty similar.  This week's TOM example: Maui Electric.

This week's show links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/features/2016/07/05/creepy-dystopian-future-advertising.html   WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/agencies/wpp-spent-1b-facebook-year-facts/303744/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/advertising-branding/why-ad-agency-created-ad-free-niche-cooking-magazine-172447 Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands https://www.bulldogreporter.com/modern-branding-keeping-up-with-customers-not-competitors-is-becoming-the-greatest-challenge-to-brands/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b RAVES: The Attention Economy and the Demise of Middle Ground https://www.theguardian.com/media-network/2016/jul/06/attention-economy-demise-middle-ground THIS OLD MARKETING https://www.mauielectric.com/recipes