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The Koerner Office - Business Ideas, Advice & Deep Dives
Deep Dive: This Dude Quit His Job to Make $18K/Month With This… Ep. #99
Dec 2, 2024
Cinco Winston, founder of True Line Striping TX, shares his inspiring journey from a stable construction job to a thriving pavement marking business in Waco, Texas. He dives deep into his customer acquisition tactics, including the art of door-knocking and the power of networking. Cinco reveals his pricing strategies for various projects and discusses the importance of operational efficiency. With insights on managing cash flow and scaling his business, his story is a compelling blend of challenges and triumphs in entrepreneurship.
49:14
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Quick takeaways
- Cinco Winston successfully transitioned from a stable job to entrepreneurship by utilizing direct customer engagement strategies like door knocking for client acquisition.
- The importance of strategic pricing and building a credible portfolio through discounted services allowed True Line Striping to gain significant market visibility.
Deep dives
Transitioning to Entrepreneurship
The speaker successfully transitioned from a W-2 job in construction to starting a pavement marking business named True Line Striping in Waco, Texas. Initially unsure about the move, they committed to giving themselves six months to establish the business before relying on it for income. Despite feeling torn when quitting their job, they focused solely on their venture, driving sales through door knocking. This hands-on approach helped them achieve profitability within the first two months, showcasing the effectiveness of direct customer engagement.
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