#202 Why Financial Breakthroughs Fade—And How to Make Them Stick

Have you ever had a breakthrough about money that felt like it changed everything—only to find yourself slipping right back into the same patterns days later? You’re not alone. In this video, Rick Kahler shares why those “aha” moments don’t always stick and what the latest brain science reveals about making lasting change. Drawing on insights from Unlocking the Emotional Brain, Rick explains how memory reconsolidation works and why slowing down after a breakthrough can help your brain actually rewrite old emotional money stories. Whether you tend to overspend, avoid financial conversations, or get stuck in anxiety, this is a practical invitation to protect those insights and give them space to take root.

A podcast that blends the nuts and bolts of financial advice with the emotions that drive making them.
Rick Kahler, CFP®, CFT-I™, has helped people make better money decisions by integrating financial planning. He blends the nuts and bolts of financial advice with the emotions that drive making them and shares them on his financial therapy podcast.