In the last couple of episodes, we talked about the power of positioning. We covered how you can communicate value to your client and the importance of using three reasons to make it more believable. In this episode of Real Relationships Real Revenue, we are diving into how using three is more memorable as well.
Topics We Cover in This Episode:
- Why 3s and 4s are more memorable
- The three levels that you might talk about your positioning
- Why it’s up to you to determine how to add more value
It is up to you to figure out how you're clearly going to add more value than anybody else. Boil it down to three things, because that's more believable and memorable to your clients. Show how in this exact position, you are going to provide a unique value.
Don’t just rely on simple marketing-driven differentiation. I want you to go up two notches to the “deal” level and help them understand how you are truly unique and how working with you will benefit them. Make sure to check out the research about why 3s are more memorable.
Resources Mentioned:
Read the Rouder research about 3s
Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career