This Funded AI Startup Is Repeating a Massive SEO Mistake

5 snips

Jan 25, 2026

A funded AI startup is scaling financial content with unchecked automation and seeing a familiar spike then collapse. The episode examines how press, rapid backlinks, and low-authority domains can mask SEO risks. It highlights Google's detection of AI content in YMYL niches and safer AI uses like interactive tools and engagement features. Practical precautions are offered to avoid long-term domain damage.

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ANECDOTE

AI Invest's Rise And Collapse

Edward Sturm recounts AI Invest's explosive rise from 275k to 9.5M clicks and its later collapse after spam/quality updates.
He uses this history to frame Multibag2gs.ai as following the same risky playbook with rapid AI-scaled content growth.

INSIGHT

Press And Links Can Temporarily Mask Quality Issues

Multibag2gs.ai jumped from ~5.4k to ~18.4k Google clicks after press and Shark Tank India exposure.
High link velocity and brand mentions can temporarily mask low domain authority and low-quality content signals.

ADVICE

Avoid Unchecked AI For Financial Content

Avoid scaling unchecked AI-generated financial content that isn't human fact-checked because Google will likely hit you.
Do not rely on short-term traffic spikes from press to justify publishing low-quality YMYL content at scale.

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E935: I break down a recently funded AI startup that is scaling SEO with unchecked, fully AI-generated financial content - and why this strategy has already failed before.

I've seen this exact playbook play out with AInvest: rapid traffic growth driven by AI content, press, and links… followed by a sharp collapse after Google's spam and quality updates. Now we're watching the same model surface again, almost step for step.

This episode is not about hating on AI. It's about understanding where AI actually helps - and where it quietly puts your entire domain at risk.

What's covered: - How a low-authority domain was able to spike to tens of thousands of clicks per month - Why press, link velocity, and brand mentions can temporarily mask serious SEO issues - The dangers of scaling AI-generated financial content without human fact-checking - How Google evaluates unchecked AI content, especially in YMYL niches - Why sites often get away with this approach for a few months before getting hit - The long-term SEO damage most founders and marketers don't see coming - What this means for your tools, brand terms, and real linkable assets - How AI can be used responsibly in SEO without putting your site at risk

Also, what this company is doing well, including: - Press and link acquisition - Brand trust signals and accessibility - Interactive AI tools and on-page engagement features

If you're a founder, marketer, or SEO considering AI to scale content, this episode is a clear warning - and a roadmap for how to avoid repeating the same mistake.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Frustrations 00:13 The Rise and Fall of AInvest 01:03 Introducing The New AInvest - Here We Go Again 02:52 SEO Strategies and Risks 04:22 AI Content and Google's Guidelines 07:56 Practical AI Applications 11:23 Final Thoughts and Warnings 12:25 Conclusion and Episode Wrap-Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #programmaticseo #scaledcontentabuse #blackhatseo