It is a fact that brands are pulling back on Facebook spend. They shouldn’t be. In this episode, Andrew explains why the return on Facebook ads is better than you think, where your money is going, and how your growth is happening. “When you start buying traffic of any kind, it affects all your channels. A steady decline in Facebook spend produces a steady decline in organic and paid. And, ultimately, creates significant revenue decline.”
Show Notes:
- https://bit.ly/3LHNobF - Statlas, CTC's data tool Andrew referenced on the show.
- https://bit.ly/38eHjWr - CTC Weekly Data Newsletter from ~220 stores comprising $5B in GMV.
- https://bit.ly/3lDBtB6 - Explore CTC's "Expert Strategy" program for your brand.
- https://bit.ly/39QCh2K - View the graphs and charts Andrew mentions.
Ecommerce Playbook: Numbers, Struggles & Growth