
Trillions ETFs Win Triple Crown in 2025
8 snips
Dec 4, 2025 Katie Greifeld, a Bloomberg reporter specializing in cross-asset markets, joins Todd Sohn, a senior ETF strategist at Strategas Securities. They delve into why 2025 is a record year for ETFs, breaking all-time highs in launches, flows, and trading volume. The discussion explores the rise of leveraged ETFs, the booming demand for thematic investing, and the ongoing struggles of small caps and low volatility funds. They also analyze the industry's shift towards active strategies and the implications of consolidation among major players.
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Triple Crown Year For ETFs
- 2025 delivered a rare ETF "triple crown": record launches, flows, and volume all rose by double digits.
- Hosts argue this year may be the high-water mark but structural changes could keep momentum going.
Launch Surge Fueled By Leveraged Filings
- ETF launches in 2025 may reach ~1,000–1,150, a 60–70% increase over last year's record.
- A big driver is leveraged and single-stock products flooding filings, though SEC approval is uncertain.
Degens Drive Many New Leveraged Funds
- Roughly one-quarter to one-third of new ETF launches involved leverage, including many single-stock leveraged ETFs.
- Issuers are "throwing stuff at the wall" hoping for a hit, but many funds risk early closure if markets swing.




