The HeyCreator Show Greg Isenberg: How to Successfully Build a Portfolio of Companies
Nov 21, 2023
Greg Isenberg, Founder of Late Checkout & Community Empire, talks about his unique website design and its success in generating revenue. They discuss the benefits of using Hype Fury for social media scheduling and building a personal brand. Greg shares his experiences in building a portfolio of companies and the importance of authenticity. They also delve into the challenges of overwhelm, saying no, and sleep struggles. The podcast explores communities as a brand-building mechanism and ends with website recommendations and thanks.
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Website as a Theme Park
- Greg Isenberg's website, Late Checkout, is designed like a theme park to create an immersive experience.
- Despite its unconventional design, it has generated millions in revenue through brand building and word-of-mouth.
Individual Holding Companies
- Individuals can now build portfolios of businesses, acting as their own holding companies.
- This "multi-preneurship" approach offers more flexibility and creative control compared to traditional venture-backed startups.
Low-Status to High-Status
- Focus on low-status business opportunities that have the potential to become high-status in the future.
- Avoid chasing short-term trends and prioritize authentic work that aligns with your long-term goals.