The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: When To Make Your First Growth Hire? How To Structure the Hiring Process for Growth? Five Core Things the Best Growth Hires Do in the First Week? What to Expect New Growth Hires to Achieve in the First 30 and 90 Days with Hila Qu, Growth Advisor

47 snips
Jan 18, 2023
Hila Qu, a growth advisor with a rich background at Acorns and GitLab, shares her expertise in building high-performing growth teams. She discusses the right moment for startups to hire their first growth employee and emphasizes the importance of data analysts in that role. Hila contrasts B2B and B2C growth strategies and shares critical elements of crafting job descriptions that attract top candidates. Additionally, she outlines what new growth hires should achieve in their first month, focusing on establishing a growth culture and using key performance indicators.
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ANECDOTE

Hila's Path to Growth

  • Hila Qu, with a biology background, transitioned into growth after realizing data analysis alone wasn't impactful.
  • Early growth roles at growthhackers.com, Acorns, and GitLab shaped her expertise.
ADVICE

Layering Growth Channels

  • Layer multiple growth channels, starting with a strong foundation.
  • Diversify into paid advertising, referrals, and new product lines to expand reach.
ADVICE

Facebook Ad Optimization

  • Conduct daily stand-ups to track progress and maintain focus.
  • Utilize cross-functional teams, data analysis, and creative ad testing for Facebook ad optimization.
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