Biz 8 Lessons Michelle Battersby Learnt While Building Her Business
Apr 7, 2025
In a candid chat, Michelle Battersby, founder of Sunroom and former Bumble APAC Director, shares her hard-earned wisdom from building a business. She reveals why waiting for perfection can hinder success, emphasizing the need for timely product launches. Michelle discusses the importance of embracing failure as a learning experience, trusting instincts while hiring, and engaging customers personally. She also highlights creative fundraising strategies that attract investors and the value of fostering a positive company culture amidst challenges.
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Launch Early Before Perfect
- Launch your product early even if it's embarrassing to gain faster feedback.
- Avoid perfectionism that delays launch and wastes resources on unnecessary features.
Question Competitor Features
- Don't assume competitor features are effective or used by customers.
- Get honest user feedback to avoid wasting time on unwanted features.
Focus On Unique Differentiators
- Know your competitors' strengths and weaknesses but focus on your unique differences.
- Avoid copying competitors' strategies as it can waste time and money.