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8 Lessons Michelle Battersby Learnt While Building Her Business

Biz

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Engaging Customers and Building Culture

This chapter explores the critical role of customer engagement for startup founders, emphasizing the need for personal interactions to foster brand loyalty. It discusses the importance of understanding user needs over product features and highlights unique fundraising strategies, including the concept of 'building in public' to attract investments. Additionally, it addresses the significance of company culture and the careful balance leaders must strike when hiring and managing employees, particularly with a focus on attitude and fit.

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