The Edward Show Doing Messy SEO to Get Better Results - Search Engine Deoptimization
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Mar 24, 2025 Discover the unconventional methods that can boost your search engine rankings. Hear about the surprising success of targeting low domain authority websites for backlinks. Learn why removing target keywords might actually enhance your page's visibility. Explore the benefits of using generic anchor text instead of exact matches, making SEO feel less rigid and more natural. Embrace messiness to cut through the complexity of traditional SEO strategies!
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Low Domain Authority Backlinks
- An SEO consultant helped a national appliance company rank higher for "toaster ovens" by focusing on low domain authority backlinks.
- This contrasted with competitors who solely pursued high domain authority backlinks, resulting in a more natural backlink profile.
Keyword Removal for Ranking
- Edward Sturm improved page rankings by removing instances of target keywords, specifically from alt text and body text.
- He sometimes varied the keyword in the meta description or first sentence, finding over-optimization hindered ranking.
Generic Anchor Text Strategy
- An SEO helped a credit card company outrank competitors by focusing on generic anchor text like "click here" instead of exact match keywords.
- The target keyword was strategically placed near the generic anchor text, resulting in a more natural link profile.