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The Edward Show
Doing Messy SEO to Get Better Results - Search Engine Deoptimization
Mar 24, 2025
Discover the unconventional methods that can boost your search engine rankings. Hear about the surprising success of targeting low domain authority websites for backlinks. Learn why removing target keywords might actually enhance your page's visibility. Explore the benefits of using generic anchor text instead of exact matches, making SEO feel less rigid and more natural. Embrace messiness to cut through the complexity of traditional SEO strategies!
11:03
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Quick takeaways
- Targeting low domain authority websites for backlinks can enhance rankings through a more organic backlink profile.
- Removing target keywords from a page can unexpectedly improve search rankings by making content appear more natural and appealing.
Deep dives
The Concept of Search Engine Deoptimization
Search engine deoptimization is a strategy that suggests not striving for perfect SEO practices like high authority backlinks or overly optimized content. Instead, it highlights that a more organic and messy approach might be more beneficial. This idea counters conventional beliefs, as it shows how lower domain authority sites can achieve high rankings by fostering a more natural backlink profile. Google's algorithms favor websites with diverse backlink sources, which mimic real-world sharing and engagement patterns.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode