How I Built This with Guy Raz Mielle Organics: Monique Rodriguez
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May 15, 2023 Monique Rodriguez, the Founder and CEO of Mielle Organics, turned a personal hobby into a thriving beauty brand dedicated to textured hair. After a life-altering loss, she transformed her grief into creative expression, sharing DIY hair care tips on social media. Monique's journey highlights her shift from nursing to entrepreneurship, overcoming financial hurdles, and securing pivotal retail partnerships. With a mix of faith, hard work, and community support, she scaled her brand from Instagram to international success, all while staying true to her roots.
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Early Inspiration
- Monique Rodriguez's mother worked hard as a secretary, struggling to provide for her and her brother.
- Witnessing a friend's comfortable lifestyle, Monique was inspired to seek a better life for her own family.
Childhood Passion for Beauty
- Monique developed a passion for beauty during childhood, fascinated by her grandmother's hair care routines.
- She would mentally restyle women, envisioning makeovers, showcasing her innate creativity.
Nursing Path
- Influenced by her mother's advice and the perceived stability of the profession, Monique pursued nursing.
- Despite achieving her nursing degree, she lacked exposure to female entrepreneurship, particularly among black women, hindering her early business aspirations.