The Art of Selling Online Courses 215 How Her AI Launch 3x'd Her Best Course Launch
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Dec 19, 2025 Lýdia Hric Machová, a polyglot and TED speaker, shares her innovative pivot from traditional courses to an AI mentor, Almi, that revolutionized her business. After a steep decline in course sales, she decided to cancel them in favor of personalized AI learning, leading to her biggest launch yet. Lýdia discusses how AI tailors language learning, increases completion rates, and enhances the student experience. She details her pricing strategy and the unique ecosystem built around Almi and Geppetto, showcasing the future of online education with AI.
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Format, Not Demand, Killed Conversions
- Lýdia observed course sales fell not because people lacked money but because they disliked the old delivery format.
- AI lets you personalize and deliver bite-sized know-how, matching how people search and consume today.
Use AI To Turn Knowledge Into Action
- Do integrate AI into courses to help students apply knowledge rather than just consume lectures.
- Use AI to personalize guidance so learners skip irrelevant theory and get immediate, actionable steps.
Canceled Courses After A Triple-Sized Launch
- Lýdia cancelled all her online courses and went all-in on the AI product after a successful launch.
- The launch was three times better than their previous best and validated the switch.