Slate Daily Feed Decoder Ring | Cozy Autumn Mysteries
Nov 5, 2025
In this cozy exploration of autumn themes, Don Martin, a writer and podcaster, dives into the cultural significance of the pumpkin spice latte, revealing how it transformed into a nationwide fall icon. He discusses the controversies surrounding its ingredients and the impact of modern misinformation. The conversation also shifts to the science behind fall foliage, explaining why leaves change color, while another segment unveils the nostalgic charm of Malamars, a seasonal cookie that sparks fond memories for many.
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Pumpkin Spice As A Cultural Flashpoint
- The pumpkin spice latte became a cultural phenomenon after Starbucks launched it in 2003 and expanded pumpkin spice into many products.
- Public outrage over its ingredients exposed how misinformation and influencer-driven scares can reshape corporate responses.
Investigation Sparked By Food Blogger
- Don Martin recounts investigating claims that Starbucks' PSL lacked real pumpkin and contained controversial additives.
- The FoodBabe meme forced Starbucks to reformulate the drink in 2015, adding pumpkin and changing the recipe.
Misinformation Reflects Wider Trust Problems
- The PSL episode illustrates how fear and distrust of experts can amplify false problems and spur reactionary changes.
- Don Martin views this as emblematic of how misinformation breeds larger social consequences.
