Negotiating a Marketing Deal with Alt Press (with Ray Harkins)

Dive into the fascinating world of marketing negotiations, especially within the music industry. Discover the nuances of building lasting partnerships that prioritize trust over one-time deals. Hear insights on the value of print advertising and its role in enhancing brand prestige. Learn about the challenges faced by smaller businesses in this landscape, and how genuine community engagement can outshine traditional methods. Personal anecdotes provide a relatable glimpse into the power of meaningful collaborations.