#10: The Digital Marketing Toolkit
In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience. For my money it all comes down to five different areas:
- Search Engine Optimization (SEO)
- Permission Marketing
- Social Media
- Content Strategy
- Paid Advertising
Everything we do online will fall into one of these five areas, and so it makes sense to try to understand what each one is all about, so we can figure out if it's worth our precious resources.
CONTINUING EDUCATION: I'm sharing a link to a YouTube video I shared a few months back where I discussed the same topic. If you want to see my shining face, it may be worth watching... or if you're a visual learner, it may be helpful to see some of the examples I share. It's a bit shorter (just about 10 minutes), and pretty straightforward. You can also poke around and see some of my other videos as well.
LINK: https://www.youtube.com/watch?v=y89ppUdLxv0&t=297s Finally, I want to hear from you. Reach out to me - chip@chipklose.com - and tell me what you're struggling with. Got a question? Working on something in your restaurant? Ask away... I'll try to answer it in one of the upcoming episodes, and maybe even devote an entire episode to the topic if it warrants it.