Millionaire University From Side Hustle to Six Figures: How Carter Osborne Grew a Successful Tutoring Business (MU Classic)
May 22, 2025
In this episode, Carter Osborne, the founder of a successful six-figure college essay tutoring business, shares his journey from a PR job to entrepreneurship. He discusses turning a side hustle into a thriving company while emphasizing the power of referrals over traditional marketing. Carter dives into the importance of college essays in admissions and how he navigates the business's seasonal nature. He highlights the role of AI in education, noting its limitations in creative writing, and offers valuable advice for aspiring entrepreneurs looking to thrive in the tutoring space.
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Starting From Necessity
- Carter started his tutoring business out of necessity to pay college tuition while pursuing graduate studies.
- Initially handling three tutoring areas, he eventually specialized in college essays, building on early referrals from industry contacts.
Use Network For Referrals
- Leverage your existing network to connect with established industry professionals for mentorship and referrals.
- Those early conversations and referrals can lay the foundation for growing your client base.
Market Imbalance Creates Opportunity
- College admissions consulting faces a unique imbalance with far more families seeking help than counselors available.
- Many established consultants run waitlists, creating opportunities for new consultants to gain clients through referrals.