On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.

Tune in to learn:

• Why operational CMOs who can measure the ROI of their marketing efforts are essential in today's business landscape.
• How to create cost-effective campaigns that yield significant results.
• Why hand raisers, or self-qualified leads, are more valuable than raw leads and require personalized engagement.
• Why having alignment between the CMO and CRO is crucial for driving growth and achieving business goals.
• The importance of metrics and data to track website performance, engagement rates, and brand visibility.
• Why a strong brand relies on transparency, trustworthiness, and responsible security.
• Why finding the right balance between AI tools and human touch is essential for effective marketing.
• The future of the cybersecurity industry lies in best-of-breed platforms and the consolidation of products.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.