Nonprofit Nation with Julia Campbell We Are Leaving $52 Billion On The Table with Woodrow Rosenbaum
💰 What if the nonprofit sector could help grow giving by $52 billion every year?
That’s not a pie-in-the-sky projection. It’s the real, data-backed opportunity uncovered by Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, in their latest research from GivingTuesday Data Commons: Growing Giving: How Nonprofits Can Unlock Billions in Generosity.
In this episode of Nonprofit Nation, Woodrow joins me to share insights that every nonprofit leader, fundraiser, and strategist needs to hear. Drawing from the GivingTuesday Data Commons, which spans 2,000+ collaborators and 150+ data providers around the world, he reveals how to activate hidden giving potential, reach donors who are ready to say "yes," and build lasting generosity in your community.
🔍 Together, we explore:
- Why year-end giving is just the tip of the iceberg
- How recurring giving could be supercharged with smarter acquisition
- The powerful potential of simply “asking” the unasked
- The role of data in building community-centered impact
- What’s next for the GivingTuesday movement and the Data Commons
💼 About Woodrow Rosenbaum
As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 2,000 collaborators coordinated through eight working groups as well as data teams around the world to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.
🧰 Resources & Links:
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.
That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
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