Learn how to launch your next project without relying on social media. Discover a simple three-step process that includes defining your product clearly, communicating effectively with your audience, and engaging your community. The host shares personal insights on enjoying the launch process after stepping away from social platforms. Explore creative marketing strategies like personalized emails and focused sales pages to foster relationships and boost sales.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Defining a clear product or service is essential for a successful launch, enabling creators to focus their efforts effectively.
Effective outreach can replace social media by utilizing personalized emails, community relationships, and local partnerships for promotion.
Deep dives
Creating a Clear Container for Your Offering
Defining the product or service to sell is crucial for a successful launch. This involves determining the specific offering, whether it's a course, a service, or a product. For instance, a writer may choose to encapsulate their work in a format such as a book or a newsletter. By setting this boundary, creators can better focus on their craft and make the launch smoother and more structured.
Establishing Clear Communication About the Offering
Once the offering is defined, articulating its purpose, target audience, and unique selling propositions is essential. This step includes answering questions such as who the offering is for, the problems it resolves, and the transformations it provides. For example, if a writer opts for a zine about healing from breakups, they would need to clarify its purpose and audience. A well-crafted sales page acts as the collateral needed to convey this information effectively to potential buyers.
Executing Outreach Strategies Beyond Social Media
Effective outreach to potential customers doesn't have to rely on social media platforms. Service providers, for example, can leverage clear sales pages, personalized emails, and community relationships to promote their offerings. Product makers can create partnerships with local shops and utilize community influencers to spread the word. Developing a creative marketing plan that incorporates various outreach methods ultimately allows creators to launch successfully without a social media presence.
This week, I'm teaching you my three-step process for launching your next big (or small, or just-the-right-sized) thing without social media.
Tune in to learn how to create a clear container for your work, clear communication about your offering or product, and clear outreach to your community ... all without social media.
We also cover how leaving social media helped me finally enjoy the launch process and two reasons I think I get this question so often.
Press play for a free 25-minute workshop on launching sans social, then join me in The Interweb for an hour-long class on this topic, including a comprehensive workbook and a live community call next month!
π Want support building a successful, sustainable business without relying on social media? Join The Interweb β our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.