Kickoff Sessions #320 Laura Higgins - Why Most Content Never Makes Money (And How to Fix It)
Jan 11, 2026
In this engaging discussion, Laura Higgins, a creative business coach and founder, shares her expertise on scaling businesses through effective content strategies. She emphasizes the importance of designing a compelling brand voice to attract the right audience while repelling the wrong one. Laura also highlights the need to shift from organic growth to paid strategies for scaling, and she offers insights on making sales a service. Discover her methods for transforming everyday observations into relatable content and learn how to let go of direct client responsibilities for impactful growth.
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Fix Delivery Before You Scale
- Scaling is safe only after your offer reliably delivers results to those who show up and implement.
- If your product doesn't deliver, scaling will harm reputation and fail; fix delivery first.
Fake Alias To Chase Invoices
- Laura told a viral story about using a fake alias to follow up client invoices because creatives hate chasing payments.
- The clip repelled some and delighted others, proving repelling attracts your true audience.
Use Fundamentals + A Unique 20%
- Keep core business fundamentals: leads, conversion, and scalable delivery; tweak voice and packaging for your niche.
- Find the 20% perspective that makes your content uniquely resonate with your audience.