Is Pipeline Coverage Ratio simply the inverse of the win rate? Many people will translate a 20% win rate into the need for a 5:1 Pipeline Coverage Ratio - Dave "CAC" Kellogg and Ray "Growth" Rike dive into why that just isn't the case! There are multiple variables that need to be considered including:
- Win Rate versus Closed-Won Rate Conversion - there is a difference
- What happens to Pipeline Coverage Ratio when deals are pushed into or pushed out of the quarter
- How is Pipeline Coverage Ratio different in a 30 day sales cycle versus a 180 day sale cycle
- Bottom line - why Pipeline Coverage Ratio is NOT as simple as 1/Win Rate
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The Metrics Brothers (fka SaaS Talk)