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Fat Mascara
Ep 190: Anastasia Soare Talks Brows, Business, and Beauty
Jan 22, 2020
Anastasia Soare, founder of Anastasia Beverly Hills, discusses the secret to perfect brows, building her business, and favorite products. The hosts also talk about pregnancy-safe beauty rules, magazine-world news, and the week’s beauty news. Topics include skincare for pregnant women, eyebrow tips, and new beauty acquisitions.
40:04
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Quick takeaways
- Anastasia Swaray emphasizes the importance of finding a unique selling point, listening to customers, and constant innovation in the beauty industry.
- Anastasia highlights the importance of understanding bone structure and natural shape when shaping eyebrows, advising against over-tweezing and recommending experimenting with different brow products.
Deep dives
Anastasia Swaray's Journey to Building an Empire
Anastasia Swaray, the founder of Anastasia Beverly Hills, shares her journey of coming to America and building a successful beauty empire. She started as an aesthetician and noticed a void in the industry when it came to eyebrows. With her expertise, she developed a technique that focuses on the golden ratio and creates the perfect shape for each individual's face. She launched her brand in 1998, initially with a full makeup line, and later shifted the focus to eyebrow products. Through Instagram, she was able to reach a broader audience and educate them on the importance of brows. Anastasia Swaray believes that every brand needs to find their point of difference, listen to their customers, and constantly innovate to stay relevant in the ever-evolving beauty industry.
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