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Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between marketing endeavors and tangible sales results—a task she approaches with both passion and precision. Her expertise, garnered from the distinct challenges of sports marketing, carries over into her profound understanding of customer psychology, offering a masterclass in what B2B marketers should focus on when it comes to analytics.
Our conversation then waltzes into the delicate balance of consulting pricing and specialization, where Andrea's seasoned perspective shines bright. The art of valuing expertise, rather than mere time spent on tasks, comes under the spotlight as we navigate the intricacies of pricing strategies and service packaging. We unveil the essence of setting boundaries and communicating transparently with clients, ensuring that the value delivered is unmistakable. Andrea then shares her heartfelt transition from consultant to CMO, where empathy and common sense become the guiding stars. As we uncover the ground realities behind strategy execution, we celebrate the unique position that comes with marketing to fellow marketers, all while embracing authenticity and a genuine marketer's perspective in the consulting world.
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