The Pro Church Tools Show with Brady Shearer

Forget Attendance Goals - Track This Instead at Church

Jul 9, 2025
An Arizona church is flipping the script by prioritizing relational connections over attendance. They advocate for setting process-focused goals, empowering staff, and embracing community engagement. The discussion also touches on the value of amplifying young leaders and diverse voices, fostering inclusivity within the church. Plus, there's a compelling argument for implementing sabbatical policies to protect the mental health of church leaders. It's a fresh approach to ministry that's all about nurturing relationships!
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ANECDOTE

Relational Meetings as a Goal

  • Ironwood Church set a goal for staff to have 1,000 one-on-one meals or coffee meetings with people in their church annually.
  • This initiative fosters deep relational connections and spiritual growth within the community.
INSIGHT

Process Over Outcome Focus

  • Process-focused goals give staff control, unlike outcome goals like attendance which depend on external factors.
  • This control fosters ownership and sustained motivation among church staff and volunteers.
INSIGHT

Population Trends Affect Growth

  • Church growth often correlates with population growth in their area, not solely church efforts.
  • Setting attendance growth goals without considering local population trends can be unrealistic and demoralizing.
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