Strategies on eLearning to Market Your Business in 2023

Jeff Cross is the media director of ISSA, with flagship media brands that include print publications Cleanfax, Cleaning and Maintenance Management, ISSA Today magazines, and all related digital publications and multimedia products. He is the previous owner of a successful cleaning and restoration firm. He is also a trainer and consultant for business owners, managers, and front-line technicians and is an IICRC-approved instructor.

Main Questions For Interview With

#1 - Jeff, can you give us an outline of what led you to your present role with ISSA?

#2 - What are some of the main challenges ISSA faces commercially in 2023?

#3 - How important is "eLearning marketing" as an effective tool to market ISSA to your target audience and also how important is WordPress as your main online marketing platform?

#4 - Can you give us a couple of examples of "eLearning marketing" that has increased the membership of the ISSA that you are most happy with?

#5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself?

#6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience?

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