The Marketing Millennials SPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 đ˝
Apr 21, 2025
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Audit Marketing for Efficiency
- Audit your marketing to ensure alignment with current economic realities and avoid wasting budget and time.
- Reprocess marketing files thoughtfully to save costs while maintaining campaign effectiveness.
Focus on Revenue and Retention
- Recenter marketing efforts on revenue and pipeline; trim anything not contributing to income or retention.
- Audit KPIs and goals for realism in current economic conditions and adjust messaging accordingly.
Double Down on What Works
- Double down on marketing channels, creatives, and campaigns that are top performers during economic slowdowns.
- Avoid large scale testing; run small tests and maximize return on ad spend and customer acquisition costs.