The Marketing Millennials

SPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 🚽

Apr 21, 2025

11:47

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Quick takeaways

Auditing marketing strategies is essential during economic uncertainty to align efforts with current consumer behaviors and optimize resource allocation.

Focusing on customer retention and enhancing engagement with existing clients is crucial for sustaining revenue when consumers are reluctant to try new products.

Deep dives

The Importance of Marketing Audits

Auditing marketing strategies is crucial, especially during uncertain economic times, to ensure alignment with current consumer behaviors and business goals. Companies should focus on evaluating their marketing efforts to determine what directly contributes to revenue generation and customer retention. This process includes reassessing key performance indicators (KPIs) and ensuring they are realistic in light of economic circumstances. By trimming non-essential activities and concentrating on revenue-driving initiatives, businesses can optimize their resources and avoid unnecessary budget wastage.

Intro

2min

Navigating Economic Changes: The Importance of Marketing Audits

2min

Revenue Strategies in Challenging Times

5min

Maximizing Customer Retention and Streamlining Tech Expenses

2min

Nostalgic Reflections and Marketing Insights

2min

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that?

Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using.

Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control.

And, Daniel says marketing is still important, even if it’s often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.

This short ‘n sweet Bathroom Break is all about preparing for what’s about to come. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com