The 3 Must-Have PR Opportunities Every Personal Brand NEEDS to Grow Profitably

If you’re building a personal brand and wondering what actually moves the needle, this episode is your blueprint. 

In this week’s episode of KO Your Brand, Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business:

1. Media Features (Why they build authority, not awareness, and how to use them strategically)
2. Podcast Interviews (The fastest way to grow your audience and prove you're an expert)
3. Speaking Gigs (Why this is the most powerful combo of visibility and authority out there)

She shares how each tactic works individually, but more importantly, how they function together as a PR ecosystem that compounds your growth.

Whether you’re just starting out or looking to scale, this episode will help you:

• Identify which PR opportunity to focus on next
• Understand the purpose behind each visibility tactic
• Avoid the most common myths about press, podcasts, and speaking
• Learn where to find opportunities (including industry secrets she usually saves for clients)

If you’ve been waiting for a clear, honest, strategic breakdown of what actually drives profitable personal brand growth, this is the episode to listen to.

Links mentioned:

• Spotify Playlist of All Guest Podcast Interviews: https://open.spotify.com/playlist/2zWgbyMlI05TYuNGRtuGZG?si=4512cd97d3d14a49
• Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
• Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Follow KO Your Brand Podcast on IG:  https://www.instagram.com/koyourbrand/