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Product Mastery Now for Product Managers, Leaders, and Innovators

458: Selecting, planning, and prototyping product features – with Matt Genovese

Oct 9, 2023
Matt Genovese, Founder and CEO at Planorama Design, discusses tips for selecting, planning, and prototyping product features. He highlights the challenges in hardware and software development and emphasizes starting small and using prototypes for validation. They also explore the pitfalls of an engineering-driven organization, the importance of user experience design, and the role of product managers in advocating for the right product and user experience. The chapter also touches on AI tools for product feature planning.
37:40

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • In software product development, starting small and mitigating risk through quick prototyping can help validate features without building a complete application.
  • Product managers should prioritize flexibility and future scopes while considering the impact on the overall architecture and administration of a feature.

Deep dives

Selecting, planning, and prototyping product features

When it comes to selecting product features, product managers often face challenges in determining which features will create the most value for customers. In hardware, feature selection is typically planned out well in advance due to longer development cycles. However, in software, the iterative and agile nature allows for learning as the product evolves. Starting small and validating features can be a helpful approach, even without building a complete application. Prototyping or scripting quick solutions can provide insights into whether a feature addresses the customer's problem effectively. It is important to prioritize flexibility and future scopes while considering the impact on the overall architecture and administration of the feature.

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