458: Selecting, planning, and prototyping product features – with Matt Genovese
Product Mastery Now for Product Managers, Leaders, and Innovators
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Challenges of an Engineering-Driven Organization and User Experience Design
This chapter explores the pitfalls of an engineering-driven organization and how it can result in losing sight of customer requirements, using the case study of Micro Graphics as an example. The speakers emphasize the significance of incorporating user experience design to create user-friendly applications.
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