Mastering eCommerce Marketing 160. The Retail Truth No One Tells You with Angela Gearhart
Today’s guest knows exactly why your customers aren’t buying and she’s not afraid to say it. Eitan Koter chats with Angela Gearhart, Chief Experience Officer at MediaMax, who’s helped brands go from stuck to scaling by making customer experience actually mean something.
Angela breaks down why “value” isn’t about price, what most brands get wrong about loyalty, and how to figure out what makes your brand truly different. They also get into unified commerce, AI, and why your website alone isn’t going to cut it anymore.
If you’re trying to connect the dots between product, messaging, and what your customer actually cares about, this episode will help you get there.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Angela Gearhart, Chief Experience Officer & Co-Founder at MediaMaxx
Watch the full Youtube video here:
https://youtu.be/nIfAIXAZJDY
Takeaways:
- Curiosity, empathy, and creativity are essential in retail today.
- Value creation is crucial in uncertain economic times.
- Shopping experiences must be seamless and frictionless.
- Community goes beyond loyalty; it fosters advocacy.
- Existing customers are the richest source of sales.
- Retail has transformed; it's no longer just about physical stores.
- AI is a powerful tool but requires clear objectives.
- Unified commerce focuses on seamless shopping experiences.
- Retailers must clarify their sales strategies and tactics.
- Understanding consumer insights is key to successful marketing.
Chapters:
00:00 Introduction to Angela Gearhart
03:15 The Evolving Retail Landscape
08:51 Understanding Consumer Value
12:54 Finding True Differentiators
20:26 Unified Commerce Explained
24:46 Challenges in Retail Today
27:26 Exciting Trends in Marketing and AI