In this episode, host Eric interviews Erin Levzow, a versatile consultant with extensive experience in digital marketing for various industries, including technology, retail, and hospitality. They discuss the evolution of marketing from traditional to digital, the importance of data analytics, and effective strategies for managing both online and offline retail environments. Erin also shares insights into overcoming common marketing challenges like tech consolidation and maintaining brand identity. Additionally, Erin introduces her podcast, 'Bite Size and Bossy,' aimed at empowering women in the restaurant industry, emphasizing the need for women to actively seek opportunities and share their stories.
00:00 Introduction and Guest Welcome
00:13 Erin Levzow's Background and Experience
00:44 Modern Marketing Challenges and Strategies
01:48 Digital Transformation in Restaurants
02:13 Offline Retail Tactics and Data Utilization
03:43 Navigating Market Uncertainty
06:22 Engaging with Erin for Marketing Solutions
07:43 Promoting the 'Bite Size and Bossy' Podcast
10:24 Conclusion and Final Thoughts
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