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The Bootstrapped Founder
278: Nicolas Cole — Harnessing the Written Word for Profit
Dec 20, 2023
58:07
Snipd AI
Nicolas Cole, co-founder of Ship30for30, shares why indie hackers should embrace writing as a valuable tool. He discusses the power of writing for customer acquisition, reputation, and income. The conversation explores the evolution of writing, being a conduit as a writer, and understanding reader preferences. They also discuss different ways writers can monetize their work and the importance of starting small and building skills.
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Quick takeaways
- Writing can have a transformative effect on indie hackers by helping them achieve desired outcomes such as zero-cost customer acquisition and industry recognition.
- Writing is a versatile medium that can fulfill various objectives for readers, including providing actionable guidance, educational content, and inspirational stories.
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Importance of Writing for Indie Hackers
Writing can have a transformative effect on the lives of indie hackers. It is essential for them to recognize the value of writing and how it can positively impact their goals and outcomes. Instead of focusing on convincing busy indie hackers to write, the key is to help them understand the desired outcomes they want to achieve. Whether it's achieving zero customer acquisition cost, becoming a thought leader in their industry, having passive income, or gaining status and money, writing can be a highly effective tool to accomplish these goals. By emphasizing the scalability, accessibility, and low barrier to entry of writing, it becomes clear that writing is a powerful and versatile medium for indie hackers to achieve their objectives.
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