278: Nicolas Cole — Harnessing the Written Word for Profit

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Dec 20, 2023

Nicolas Cole, co-founder of Ship30for30, shares why indie hackers should embrace writing as a valuable tool. He discusses the power of writing for customer acquisition, reputation, and income. The conversation explores the evolution of writing, being a conduit as a writer, and understanding reader preferences. They also discuss different ways writers can monetize their work and the importance of starting small and building skills.

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ADVICE

Outcome-Oriented Writing

Focus on the desired outcomes of writing, such as zero-cost customer acquisition or industry recognition, rather than the act of writing itself.
Understand what motivates you and how writing can help achieve your goals.

INSIGHT

Building a Content Library

Writing can be viewed as building a timeless content library for reuse, rather than constant new creation. Nicolas Cole reposts old essays, demonstrating the long-term value of past work.

ANECDOTE

WoW Writing Gig

Nicolas Cole's first writing job at 15 was creating World of Warcraft walkthrough guides. This early experience demonstrated the potential of monetizing writing online.

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